Vision & Mission

Fubon's Mission

Integrity-based, quality-based, customer-oriented, rich and beneficial to the country and human Fubon Precision,  Making Human Life Better

For Customers

Deliver high-quality products, offer best-in-class service

For Employees

Create a harmonious and respectful working atmosphere

For Business Partners

Provide a fair and reasonable, reciprocal and mutually beneficial cooperation platform

For shareholders

Make their invested capital have a reasonably higher return than the average social return

Fubon's Core Values:

Attitude:

  1. Under a normal state of mind, grasp the reasonable direction we should go.
  2. Our cooperation attitude- do not take advantages of others
  3. Analyze ourselves firstly when problems arise.

Integrity:

  1. Sincerity is the minimum requirement.
  2. We deliver what we promise, and we promise what we deliver even if take any risks.
  3. Be faithful to our obligations and responsibilities.

Teamwork:

  1. Without team success, there is no personal success.
  2. We are transparent and consistent in our decisions and actions. And we ,as a collaborative team, taking a mutual vision as our most important goal.
  3. “People come first” approach, we highly respect every employee’s ideas and authenticity. We believe it is our responsibility and pride that employees and enterprise grow together.

Quality:

  1. Isolate external forces and, under a normal state of mind, grasp the reasonable direction we should go.
  2. Benfen regulates our cooperation attitude- do not take advantages of others
  3. Analyze ourselves firstly when problems arise.

Customer-Oriented:

  1. Design products and offer services from the customer’s point of view, and avoid doing things that seem to be liked by customers.
  2. Fully study the needs of customers, which is the original starting point of all corporate activities.
  3. Adhere to the principle of customer orientation within the enterprise.

Result-Oriented:

  1. Purpose is our driving force, be goal-oriented to achieve given ends, that is meaningful for enterprise.
  2. Actively assume responsibility.
  3. Set up a goal that is meaningful to the enterprise, then think in reversely the conditions and corresponding steps we should have to achieve the goal.
  4. Strictly observing shared values to achieving given goal.